Social Cooling - big data’s unintended side effect

How the reputation economy is creating data-driven conformity

Tijmen Schep

What does it mean to be free in a world where surveillance is the dominant business model? Behind the scenes databrokers are turning our data into thousands of scores. This digital reputation is increasingly influencing our chances to find a job, a loan or even a date. Researchers are pointing out that, as people become aware of this reputation economy, it is generating a culture where self-censorship and risk aversion are the new normal.

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