Establishing a Sharing Port for Shared Mobility Services by Analyzing Last Mile Commuting trip

Junyoung Choi

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Korea's first- and second-generation new towns have been developed as self-sufficient cities that can accommodate about 100,000 people. However, many new town residents are commuting to a longer distance and feel uncomfortable about their last mile commuting trip. A viable option to address this issue is to introduce a shared mobility service to their last mile trip from a local transportation hub to their home. This presentation analyzes these last miles commuting trip using smart card data, navigation map subscribers' travel patterns, and telecom carrier's Origin and Destination (OD) data on people’s movement. And then author predict the converted shared mobility demand from the calculated existing last mile trip. Lastly, author propose sharing port locations for car sharing, ride sharing, electric bike and personal mobility such as kick boards, etc., based on predicted shared mobility demand. In this presentation, the author also would like to share the trial and error in the process of spatial analysis and design.

Keyword: Last Mile Commuting Trip, Shared Mobility, Personal Mobility, Sharing Port, Transportation Big Data