In the world of the "internet of shit" - where it's not just our computers and phones that gather data about you but also your cars, your pacemaker, the toys you children play with and your fridge among many others - the dramatic growth in data collection has led to a loss of control over data. Who owns the data? How is it processed and collected? And more importantly how is it used to make decisions about you? Those are some of the questions Privacy International has been trying to address in order to help of us reclaim control over our devices. This talk will aim at explaining how data exploitation works and how it has already started affecting our lives so we can be prepared for and start resisting the exploitation.