Privacy and Consumer Markets

Reversing the Surveillance Business Model

Reuben Binns

Playlists: '31c3' videos starting here / audio / related events

The internet may be the nervous system of the 21st century, but its main business purpose is helping marketers work out how to make people buy stuff. This talk maps out a possible alternative, where consumers co-ordinate online, pooling their data and resources to match demand with supply.

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