Net neutrality is an essential safeguard for competition, innovation, and fundamental freedoms. The debate is high in the US with the announce of FCC non discrimination principles (even if they sound irremediably bound to the interests of Hollywood industry). In the EU, the "Telecoms Package" has been the ground of intense debates on the issue. Dangerous provisions were voted, yet a very high level of awareness was raised, giving hope into further positive outcome of the debate. Why one shall care? What one can do about it?