What does (not) being in control mean in regards to your own privacy? Have we replaced control with trust?
More and more people buy into online ecosystems at the cost of their personal data. A big reason for this is the growing drive to participate in the online social circles. European Competition authorities have started discussion evaluating the value of personal data and the power imbalance created by it. When examining these situation the question of privacy control start coming up and might create insight into how these power imbalances are manifesting for consumers and citizens.
Privacy concerns show up much more vigorously in situations that are personally connected or immediate, but are less present in situation where trust is extended towards systems under the control of far away parties. The trust relationship in analog privacy is seemingly removed in digital scenarios and is replaced by exploitative systems.