Most social networks use proprietary algorithms to recommend new content and keep you on their platform for as long as possible. Other platforms don't use advanced algorithms, but this can make it difficult to discover new content and communities. What if, instead, everyone could simply build their own transparent open source algorithms and publish them for everyone to use? This is possible on Bluesky using SkyFeed (and other tools) today and this talk shows how that works and why you should care :)